Our Plan to Win

As she weighs her decision, it’s up to us to show Senator Warren, and the nation, that Americans from all walks of life want her standing by their side, fighting for the middle class—and that if she does stand with us and enter the race for president, we’ll be right there with her forging a path all the way from Iowa to New Hampshire to the White House.

A victorious campaign for president rests on three pillars: a winning message, a serious, well-funded campaign apparatus, and—most importantly—an unstoppable movement. Our strategy is to demonstrate that an Elizabeth Warren candidacy would have all three.

A winning message—in the primary and the general election

Elizabeth Warren’s message—an electrifying call to fix an economic system that is failing America’s families—has already been recognized as one of the most compelling in the Democratic Party, in both red states and blue states. In the coming months, we’ll demonstrate that her message resonates with a winning coalition of voters — in a Democratic primary, and in a general election. MoveOn will sponsor focus groups and polling in key primary and battleground states and publicize the results, showing broad enthusiasm for Senator Warren’s policy positions, her analysis of how we got here and how to move forward, and her credibility as the messenger.

Joe Raedle/Getty Images

“One secret of Warren’s success has been her mastery of an old political art: the stump speech.”

Serious money and infrastructure—from the grassroots

In 2012 and 2014, Elizabeth Warren won accolades for her extraordinary prowess as a Democratic fundraiser—not by raking in big-money contributions, but by inspiring legions of small donors. In 2016, Warren won’t get a flood of cash from Wall Street—she’s done too much to hold banksters accountable. But we’ll demonstrate that she’ll have something even more valuable: the groundwork for a house-by-house, precinct-by-precinct field organizing effort and financial backing from regular people from coast to coast. As President Obama showed in 2008 and 2012, it’s not the size of a donor’s first donation that matters most—it’s the number of people willing to chip in their time and their money. That combination of grassroots support can stand up to corporations and lobbyists.

AP Photo/Steven Senne

“Elizabeth Warren Becomes Democrats' Fundraising Silver Bullet”

An unstoppable movement—online and on the ground

The most important force in politics also happens to be Elizabeth Warren’s strong suit: people power. MoveOn’s campaign will light the spark of a Warren for President brushfire. From day one, we’ll organize volunteers and key supporters in Iowa, New Hampshire, and across the country; ally with key organizations and constituencies who share our belief in Warren and her vision for the country; and organize high-visibility social, cultural, and online actions that communicate the widespread enthusiasm for a Warren candidacy—and show people how to get involved.

We’ll draw on the best tactics developed over the last decade—and add some that nobody’s seen before.

"Photo" by ElizabethForMA /CC BY 2.0/Cropped

“Warren’s focus on economic inequality is proving to be the glue holding the Democrats together.”

In sum: Show that we can't afford to have her sit this race out

If Warren runs, it will be because she believes that entering the presidential field is the best way to pursue her mission: giving America’s middle-class families a fighting chance. Only a serious candidacy would meet that test. By demonstrating the massive grassroots energy just waiting to be unleashed, we aim to show Senator Warren that the time has come—and inspire her just as she has inspired us.

“The game is rigged, and the rich and powerful have lobbyists and lawyers and plenty of friends in Congress... We can whine about it, we can whimper about it, or we can fight back. I’m fighting back!”